Insight Awards Selections
This week marks the beginning of the long and sometimes arduous process of selecting winners in the SI Insight Awards in each of the technology categories. Of course, these are:
Of course, it’s always a treat to talk to the creators of technology about their products. Sometimes, it’s more like listening to proud parents talk about their kids, but that isn’t always as painful as it sounds – unless you don’t like kids. Well, at SI we love the little offspring of all the different product groups out there. Dealing with the media relations, marketing groups and product managers means hearing lots about what sets each product apart from the competition. Ultimately, though, a seasoned group of Semiconductor Insights analysts will judge each entry on its significance to the industry as a whole.
The arduous part of this is sometimes comparing technologies that may not compete directly against each other in a product or technology space. Does the smallest feature size guarantee a Process Technology winner? Then, obviously, a memory device, or more likely, a flash memory device would always win. Maybe you have to discount the perfectly repetitive structure of the memory array and look at how dense the manufacturer packed in the logic gates. Alas, this would exclude a memory chip from winning since their digital circuits typically employ design rules miles behind both its own memory cells as well as leading edge pure logic devices like microprocessors.
Time to stop talking and start thinking about narrowing down the list of finalists in each of the categories. I certainly hope that this year’s Insight Awards inspire the creation of more leading edge devices (or at least their submission to our awards program) in 2009.
[...] Insight Awards Selections [...]
[...] Insight Awards Selections [...]